Ashiva Code of Ethics

1. Vision and Values

Ashiva views real-estate marketing and development not only as a business activity, but as a cultural and human mission – creating living environments that embody beauty, calm and respect for people and place.

We commit to act with integrity, professionalism, transparency and fairness towards clients, developers, partners, suppliers and the communities in which we operate.

2. Transparency and Fairness

• We present every property, project or service as accurately as possible, without false promises or misleading statements.
• All information on the Website and in marketing materials is for general and marketing purposes only and does not constitute a binding commitment.
• In any case of contradiction, the binding information is that which appears in official documents, contracts and approved plans.

3. Visualizations and Artificial Intelligence

Some of the images, videos and visualizations presented on the Website and in marketing materials are created fully or partially using digital tools and artificial intelligence (AI).

• These visualizations are for illustration purposes only and are not binding with respect to specifications, materials, colors, furniture, dimensions or final outcome.
• They should not be relied upon as the sole basis for decisions in the purchase of a new or second-hand apartment.
• The only binding documents are the signed contracts, specifications and approved plans.

4. Respect for Clients and Partners

• We commit to attentive, responsive and personal communication with every client, resident, developer and partner.
• We protect the confidentiality of information shared with us and do not use it beyond the purpose for which it was provided.
• We refrain from manipulative, aggressive or trust-eroding conduct.

5. Professional Responsibility

• We operate at a high standard of accuracy, professionalism and thoroughness, from strategy to client experience.
• While we cannot guarantee outcomes that are beyond our control, we do commit to an honest, transparent and ongoing effort to promote our clients’ interests.
• Every action is examined through the lens: is this right for the client, the place and the community?

6. Sustainability and Environmental Responsibility

Ashiva promotes quality urban development that is sensitive to the environment, the public realm and the local character, seeking a balance between innovation and preservation, between building and green growth.

7. Culture, Identity and Authenticity

• We respect local history, culture and communities, with particular sensitivity to Jerusalem and its surroundings.
• We avoid imagery, messages or marketing processes that demean any group, culture or worldview.
• Ashiva is a commitment to authentic aesthetics – not empty lifestyle, but genuine living stories.

8. Digital Ethics and AI Use

• Our use of AI, analytics tools and automation is careful and transparent, serving the client and never replacing human judgment.
• We aim to minimize data collection, protect privacy, and use information responsibly.

9. Internal Commitment

This Code of Ethics binds all people acting on behalf of Ashiva – team members, consultants and partners. It serves as a daily compass, not just a formal document.

10. Contact and Feedback

We welcome questions, comments and suggestions regarding this Code of Ethics and its implementation at: info@ashiva.co.il